UK PRINT YOUNG LIONS WINNER

[2018 winner]

BRIeF

In its most competitive year, we had 24 hours to create a print advert that inspires people to donate to youth homeless charity, DePaul UK.

IDEA

Inspire them with real success stories.

Execution

This idea would start with print adverts and then roll-out into ambient blue plaques, placed in public areas. Firstly, we would use celebrity stories (e.g. Charlie Chaplin, Ed Sheeran etc) and then move onto DePaul UK success stories.